August 27, 2021
Hayfield has been announced as a finalist in The Housebuilder Awards 2021. The five-year-old company has made the six-strong shortlist for the Best Marketing Initiative. Hayfield was a finalist at the national industry awards in 2020, having been crowned the Best Small Housebuilder in 2019.
The winners of the 2021 Housebuilder Awards will be revealed on 24th November at a prestigious ceremony at the Intercontinental London – The O2. The Hayfield Difference campaign that has been shortlisted, also made the finals of the recent Property Marketing Awards and The Drum Marketing Awards, which is a global showcase of the best brands.
Kelly Sharman, Sales and Marketing Director for Hayfield said: “It is great to be a finalist in the Housebuilder Awards for a third consecutive year. Since being crowned the UK’s Best Small Housebuilder in late 2019, we have put our heart and soul into revamping and elevating our brand image – in order to best reflect our product, DNA, aspirations, and our people. The key objectives of the Hayfield Difference campaign were to increase forward sales, facilitate rapid growth, and create a brand face-lift that was about people, homes and neighbourhoods. It is totally unique and stands apart from anything else the housebuilding industry has ever seen.
“We are delighted the judges have selected us, alongside a number of major housebuilders. With only a few months to wait until the award ceremony, the excitement is already building amongst the marketing department, as so much of this work was carried out by our in-house team.”
There are four main touchpoints for the Hayfield Difference campaign. The hardback Book of Homes is handed to all those enquiring about a Hayfield home, replacing traditional development brochures. The Book of Awards showcases the housebuilder’s history and legacy, while the huge Book of Design captures people’s imagination as they enter a Hayfield Sales Lounge. www.Hayfieldhomes.co.uk brings the whole campaign to life online.
Ranjit Kang, Head of Marketing for Hayfield said: “Introduced last summer, the Book of Homes tells our story – from considering land and planning to engineering and construction, right through to sales and customer care. Our people feature throughout the book to tell our narrative and ensure complete authenticity. This is combined with showcasing the distinctive features of our homes, proudly shouting about what makes us different to the competition. Our new website, the Book of Awards, Book of Design, and our stunning Sales Lounges are all part of the same family of new brand assets that make this campaign so unique.”
Solihull-headquartered Hayfield will deliver over 300 luxury homes across middle England this year, to achieve a 2021 turnover figure well in excess of £100m. Its live development portfolio comprises Hayfield Green in West Oxfordshire; Hayfield Place and Hayfield Gate, which are both within Central Bedfordshire; Hayfield Avenue in Cambridgeshire; Hayfield Wood in Wiltshire; and Hayfield Oaks and Hayfield Walk, which are both in Buckinghamshire.
Hayfield won Gold and Bronze accolades at the 2020 WhatHouse? Awards and has also received three Pride in the Job NHBC Awards.
For more information on Hayfield’s development portfolio, visit: https://www.hayfieldhomes.co.uk/