Hayfield Recruits a Senior Land Manager to Target the M40 Corridor

January 14, 2022

Hayfield has appointed Rosie Dakeyne as a Senior Land Manager to target the M40 corridor. Her remit covers prime development opportunities within the counties of Buckinghamshire, Northamptonshire, Oxfordshire, Warwickshire and the West Midlands.

Rosie, who joins the company with nine years’ industry experience, came from Countryside Properties PLC where she was Land Manager for the Western Home Counties division. Prior to that, she was an Associate Director on the land and planning side for Montreaux; a London and Home Counties-based residential and mixed-use developer. Before going client-side, Rosie spent six years at Strutt & Parker as a Land Agent and Consultant, acting on behalf of developer and landowner clients.

Andy Morris, Managing Director of Hayfield said: “Hayfield is currently in full land acquisition mode. We have invested £30m in residential land in a short space of time, and we are continuing our drive to buy many more sites by appointing Rosie to identify opportunities along the M40 corridor.

“Although the land market for prime residential sites is hugely competitive, it works in our favour when landowners want to create a real legacy and negotiate with only the highest quality aspirational housebuilders. Our eco-focused specification – which has featured Air Source Heat Pumps and electric vehicle car chargers as standard since 2020 – is helping to put us in the running for some exceptional new development opportunities.”

Rosie is highly experienced in assessing a site’s feasibility for development, compiling bids, negotiating deals and guiding purchases through the legal process. She will work alongside colleagues at Hayfield to manage projects through the planning and design stage, in order to achieve deliverable planning permissions.

Rosie Dakeyne, Senior Land Manger for Hayfield said: “Having grown up in Solihull and Warwickshire, I am delighted to be joining Hayfield to cover a central patch that I know so well. The residential land market is competitive and busy, but I am looking forward to identifying suitable sites, enabling Hayfield to capitalise on the gap in the market for eco-efficient premium family homes.”

Hayfield has eight live sites in Oxfordshire, Bedfordshire, Cambridgeshire, Wiltshire and Buckinghamshire, where executive family homes are being constructed in prime semi-rural and edge of town settings. The expansion of the land department is in line with Hayfield seeking to deliver a turnover of £150m during 2022. The company is gearing up to deliver 500 homes annually, supported by a portfolio of sites to enable visible production into the future.

For more information on Hayfield’s development portfolio, visit: https://www.hayfieldhomes.co.uk/