Sister Development to Hayfield Meadow Proposed in the Worcestershire Village of Hallow

August 17, 2021

Hayfield has acquired a prime 5.5-acre (2.23Ha) site in the Worcestershire village of Hallow to deliver 55 eco-friendly luxury homes. The proposed scheme is next to Hayfield Meadow; a residential development which the multi award-winning housebuilder completed in 2019.

The land, which is adjacent to Greenhill Lane, could see the creation of 2.5-acres of outstanding new Public Open Space, which would join up with the extensive wildflower meadow and fully equipped playground that was created as part of the original Hayfield Meadow scheme. The 55 homes proposed for the new £19m project have been specified with Air Source Heat Pumps, energy-efficient underfloor heating, the smartest electric vehicle fast-charging points available and ultra-fast broadband, to deliver highly sustainable dwellings within this traditional Worcestershire village. There will be a 40% provision for affordable housing.

The site has recently been allocated within the Parish Council’s Neighbourhood Plan for the Hallow Neighbourhood Area, which has been produced in consultation with local residents. Hayfield has submitted a Full Planning Application to Malvern Hills District Council for a range of one-, two-, three-, four- and five-bedroom executive houses, bungalows and apartments. The proposed use of traditional architecture, red brick, stone features, and contrasting dark roof tiles are some of the external design elements which have been influenced by the traditional homes in the village, together with the Hallow Design Guide.

Andy Morris, Managing Director of five-star housebuilder Hayfield said: “This is the first time we have had the opportunity to create a sister scheme to one of our existing developments. Being only three miles outside of the centre of Worcester’s cathedral city, Hallow is a very popular village and Hayfield Meadow was one of our fastest-selling schemes, with the range of bungalows being particularly sought after. Our proposals for 55 eco-friendly homes could deliver a design-led, highly sustainable new community, benefiting from a large swathe of Public Open Space.

“We look forward to working with the Officers and elected members of Malvern Hills District Council and Hallow Parish Council on our Planning Application.”

Hayfield will create a new access road and footpaths to adoptable standards, with the development having been designed to seamlessly assimilate into the surrounding environment. Hedgerows will be retained, and new wildflower planting will create ecological benefits. The density of the development will be archetypally Hayfield and much lower than typical new build schemes, with a SUDS balancing pond, swale network and extensive new tree planting incorporated into the masterplan.

Hallow’s convenient location is ideal for commuting, shopping and visiting the many attractions Worcestershire has to offer. The quintessential village itself is very vibrant and the Crown Inn pub at Hallow is known to be a destination for those living in the surrounding area. Hallow Primary School – situated close to the site – is highly regarded by local families, while the development also falls within the catchment of the Ofsted Outstanding-rated Chantry School for 11–16-year-olds, which is in the nearby village of Martley.

Solihull-headquartered Hayfield is currently on site delivering over 500 homes at seven developments across Oxfordshire, Bedfordshire, Cambridgeshire, Buckinghamshire and Wiltshire. Despite the challenges brought about by the Covid-19 pandemic, the five-year-old housebuilder is on track to double turnover to in excess of £100m this year.